We build your practice website and handle the SEO, so Google and Bing can show it to people looking for what you do. We write it in your own words, from what you have already written or from a short conversation with you, and put it on your own domain. After that, we keep it current and tell you when something needs fixing.
Part of Pablo One, $59 a month. The website works alongside whatever EHR you use now, and the rest of Pablo is yours too: scheduling, the client portal, notes and the practice inbox. We would love for you to try them.
Kurt, Pablo's founder, built this site for his sister Kendra's practice. Every sentence on it is hers, taken from what she had already written. He will build yours the same way.
You point us at what you have: a current site, a Psychology Today profile, a directory listing. If you have none of those, we talk for twenty minutes and write it down. You get a site to review, with a short list of questions where your sources disagreed. You approve it, and it goes live.
Psychiatric assessment, medication management and therapy for teens, adults and older adults in Michigan. Online sessions. Booking through Headway.
Open the site →When someone searches for a therapist near them, search engine optimization, or SEO, is what lets your site be one of the answers. Mostly it is making sure Google and Bing can read your site and know what it is. Bing matters because DuckDuckGo gets most of its results from it, and Microsoft Copilot searches it.* For a solo practice, that is a fixed list of things to do right. Here is ours.
Every page has a title and description. Structured data tells Google your name, location, services, insurance and how to book, in the format it asks for. A sitemap lists your pages. Your site loads fast, on a phone, over a secure connection.
We register your site with Google Search Console and Bing Webmaster Tools, and help you set up or claim your Google Business Profile and Apple Business Connect listing, which is what shows on the map when someone searches for a therapist near them. The address, phone and hours match everywhere.
Your site is registered in Search Console and Bing Webmaster Tools, so we see when a page can't be read or a listing stops matching. We tell you in plain words and fix it.
We can't promise where Google or Bing places you, and no one honestly can. We can make sure nothing on your side is in the way.
* DuckDuckGo says it largely sources its results from Bing; Microsoft says Copilot sends its web searches to Bing. Checked 2 November 2026.
| Website build for a solo practice1 | $1,500–$4,000 |
| Monthly SEO package2 | $200–$1,000 a month |
| First year | $3,900+ |
| Pablo One, founding rate | $59 a month |
| Website, domain, SEO setup, updates | Included |
| Scheduling, portal, notes, inbox, insurance claims | Included |
| First year | $708 |
Pablo's price is the plan price; the website adds nothing to it. Claims are submitted at the clearinghouse’s cost, and a few usage charges are separate; see pricing. The other figures are published prices, verified 1 November 2026:
1 Solo-practice builds of $1,500–$4,000 from The Passive Practice and TL Design Studios; a freelancer build runs $2,900–$8,700 per Project Cost Estimator.
2 $197–$997 a month at SEO for Therapists; $200–$1,000 a month per Loganix; $600–$1,800 a month at Rule27. First year is the low build plus twelve months at the low rate.
For $59 a month you get the website and the SEO, for less than most agencies charge for a single month of SEO. You don't have to change how you run your practice to get it.
Scheduling, the client portal, notes, the practice inbox and insurance claims are in the same plan, ready when you are. Try one part or all of it, at your own pace, on the same plan. Whatever you hand over, Pablo's got it.
A page title and description for every page, structured data that tells Google and Bing your name, location, services, insurance and how to book, a sitemap and robots file, your site registered with Google Search Console and Bing Webmaster Tools, and help setting up your Google Business Profile and Apple Business Connect listing.
It is the same list an agency charges monthly for, done once and kept current.
No one can promise where Google places a site, and we don't. We make sure Google can read yours correctly and that your name, location and services are in the places Google looks.
You do. We build the site from what you have already written: your current site, your Psychology Today profile, your Headway or Alma listing. If you have nothing written, we talk for twenty minutes and use what you said. Nothing is invented. Anywhere your sources disagree, we ask you instead of guessing.
Yes. Pablo works with the website you have. If you want a new one, we build it and you decide when to switch your domain over.
No. The website works alongside the EHR you use now. Scheduling, the client portal, notes and the practice inbox are part of the same plan, and we would be glad to show you around whenever you are curious.
Yes. Publish on a domain you own, or on one we host. If you move a domain to Pablo, the old addresses redirect so you keep what Google already knows about you.
Write to us with the change. We make it, you preview it, and it goes live when you say so. Every published version is kept, so a change can be rolled back.
Many clinicians on a network also have a site, because people who are referred to you by name look you up before they book. The site can point to your Headway or Alma page for booking and keep working alongside it.
Founding practices pay $59 a month for all of Pablo One. Start with the site and try the rest of Pablo whenever you like. We would be glad to have you. Try it for 30 days with a full refund.
Fifteen minutes on my calendar, or email kurtn@pablo.health. Send your Psychology Today link and I will tell you what the site would say.